Ruqus

The Old Logo was Designed around the name “Zeus Printing“. Turns out “Printing” is to vague when speaking of screen printing. So the name was changed to “Zeus Tees”.

It sounds like an easy change just swap the word “Printing” for “Tees” and your done. Well we did try to swap the words and somewhere in the name shift the overall design balance was lost. The Design also lost power. I took a lot of cracks at the design and it got to a point where we were settling on a design that did not suck.

So after a bumpy night of bad sleep and a vision of a possible new direction to explore. This is the solution I was looking for.

In this post I try to illustrate how we designed the Dirt militia Logo. I cut the actual images from 60 to 30 in hopes of showing the clear evolution of the design.

The story starts with the client meeting. We talk about purpose, we talk about goals, we talk about dreams.
Basic info: Billy Schuller is a BMX racer. Billy LOVES his sport, he is passionate. (this is a requirement for a great story) and has decided to start a business surrounded by that passion.

Billy has a name and Loves the name “Dirt Militia” We feel that the name Billy has chosen is perfect for the BMX world and the story make for a compelling brand. or a good fit of name and story.

We brainstorm with the BIlly on visual elements associated with the name and story. Billy’s story is “a bad ass group of riders banding together in an aggressive take no prisoners style of riding”.

1 Doodles
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The Great thing about being a Designer is the diversity of the work that I get to touch. One of our latest projects is Risqi, our client Dawn Griffith came to Skybend looking to start an apparel company from scratch. Dawn like every client had a lot of great ideas but the reason Dawn has been great to work with is that she communicates her ideas and then lets me use my imagination to create.

The nice thing about the relationship is that Dawn trusts me, the designer, to produce her concepts into visual representations. Dawn also comes to us regularly with “half baked” (in a good way) ideas where we then brainstorm and develop her concepts into realistic and visually rich solutions. So far it has been an awesome collaboration with a lot of great results and a lot of fun, it has also been very artistic where Dawn encourages the use of imagination and values the collaboration and serendipitous nature of the process, rather than viewing the designer as merely a production tool.

Here is the Dawn’s Logo for RISQI and an initial tee design concept, The best part is Dawn is Happy. Dawn said “I am Beyond lovin it! Lovin it x 3!!!”
My logo sketches can be found below.

risqi sketches

So this idea is about a year or two old and Designed up about a year ago and I am just now getting around to it. So I now put a stake in the ground for Kockadoodle. The Early Bird Creative Network.
Salt Lake City, Utah
Traction kockadoodle

Here is my progression in Sketches:

Article: For NFL Mascots, Meaner Is Better

Why is “meaner” better? The look of the updated logos in this article all tell a story. The story of we are here to kick your ass! If  you read the comments I think Stephen Rustad wrote a brilliant comment.

The Detroit Lions have the dubious distinction of owning the NFL record. 0 wins 13 losses for the 08′ Season.

The lions in the past have had, arguably one of the worst logos in professional sports.

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Agile Roots Conference Logo was a name with a story of getting back to the origins of the Agile Processes. I tried actually incorporating root structures but the feel was not right for the conference.
We then started getting a little more symbolic in the concepts. Agile has 4 core values from the Agile Manifesto. So the number four became very important. The idea that Agile Roots Conference would lead conference goers to an organic growth was really where the success of this design became apparent, when harnessed with the “Roots” story.

Here I have uploaded the Sketches and the Final Logo.

  

 

 

Flat 1920's style logo

Just Finished the Zeus Logo. The Client wanted something simple with hard shapes to make a strong presence.

Happy.