Ruqus

This is an energy drink where we give back to the those who have fought for our nation.

Just finished up the Can Design and Mockup. The goal from the client “Need it to look like Captain America”.

When designing a can it is critical to understand the visible area. Since the cylinder shape there is a lot of fore shortening that happens on the sides of the can. So even if there is space in the 180 degrees of the visible area it may not be legible.

So creating mock ups is a critical step in the design process.

The Old Logo was Designed around the name “Zeus Printing“. Turns out “Printing” is to vague when speaking of screen printing. So the name was changed to “Zeus Tees”.

It sounds like an easy change just swap the word “Printing” for “Tees” and your done. Well we did try to swap the words and somewhere in the name shift the overall design balance was lost. The Design also lost power. I took a lot of cracks at the design and it got to a point where we were settling on a design that did not suck.

So after a bumpy night of bad sleep and a vision of a possible new direction to explore. This is the solution I was looking for.

In this post I try to illustrate how we designed the Dirt militia Logo. I cut the actual images from 60 to 30 in hopes of showing the clear evolution of the design.

The story starts with the client meeting. We talk about purpose, we talk about goals, we talk about dreams.
Basic info: Billy Schuller is a BMX racer. Billy LOVES his sport, he is passionate. (this is a requirement for a great story) and has decided to start a business surrounded by that passion.

Billy has a name and Loves the name “Dirt Militia” We feel that the name Billy has chosen is perfect for the BMX world and the story make for a compelling brand. or a good fit of name and story.

We brainstorm with the BIlly on visual elements associated with the name and story. Billy’s story is “a bad ass group of riders banding together in an aggressive take no prisoners style of riding”.

1 Doodles
——————————————————————————————————————————————
——————————————————————————————————————————————

- – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – -
Continue Reading…

So this idea is about a year or two old and Designed up about a year ago and I am just now getting around to it. So I now put a stake in the ground for Kockadoodle. The Early Bird Creative Network.
Salt Lake City, Utah
Traction kockadoodle

Here is my progression in Sketches:

A while back we did some work for a skate company called kockeyed. We did some Skate Deck Designs and in this process I needed a realistic rendering of the final product for mock ups. So I created a PSD file that would accommodate the original deck designs and give them a realistic look. So here is a preview and a .zip file with the PSD.

PSD Preview

I have a higher resolution version if you need it contact me to work out pricing.

DOWNLOAD This file is 35Mb.