Ruqus

The Red X factor:

During the Dot Com era there was a Legend and the legend starts with IBM having a Mainframe computer, one of the worlds most resourced machines and suddenly went offline. No one, current engineers, mainframe experts, etc. could figure out how to solve this mainframe’s issues and get it back online. So IBM set out on a search to find a team member of the original team that designed and built this mainframe. Digging through the past all the engineers who were involved had passed away. Then IBM located one guy from the team, he had retired in the early 80s which meant 20 years of technological inactivity. They flew this sole surviving engineer from his home in Iowa to Seattle to work on the problem. They put him up in a swank Hotel where they had a suite reserved for several weeks. The first day he walked into the mainframe spent an hour or so reviewing diagnostics that he was supplied then calmly walked over to a circuit and drew a RED X, he then walked over to the rest of the team and told them that was where they would find the problem. This expert then went to the hotel, picked up his things, got on a plane and returned home.
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Had a couple of stuffed Bunny Tails from a previous project and consolidated the tails to one product card. The office comments were “looks like they cut off the wrong side of the bunny”. I was amused so I mocked up a new product card.

This little exercise may seem pointless but as a designer It is important to do things that make no sense to anyone else, the goal of these little projects is to simply make you smile.

Most business cards are useless. Not because they lack the basic information; company logo, employee name, position, contact information, street addresses, telephone number(s), fax number, e-mail addresses, website url, blah, blah, blah.

Most Business cards are useless because they are not being utilized as a marketing tool. It is a fact that In this world you HAVE TO HAVE A BUSINESS CARD! There is no way around not having a card. This need to have a card has led to a saturation of useless business cards. Thanks to Kinkos, Vistaprint.com, D.I.Y. design sites, and every home printer, Business Cards have become a platitude of business.

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