Ruqus

This is an energy drink where we give back to the those who have fought for our nation.

Just finished up the Can Design and Mockup. The goal from the client “Need it to look like Captain America”.

When designing a can it is critical to understand the visible area. Since the cylinder shape there is a lot of fore shortening that happens on the sides of the can. So even if there is space in the 180 degrees of the visible area it may not be legible.

So creating mock ups is a critical step in the design process.

In this post I try to illustrate how we designed the Dirt militia Logo. I cut the actual images from 60 to 30 in hopes of showing the clear evolution of the design.

The story starts with the client meeting. We talk about purpose, we talk about goals, we talk about dreams.
Basic info: Billy Schuller is a BMX racer. Billy LOVES his sport, he is passionate. (this is a requirement for a great story) and has decided to start a business surrounded by that passion.

Billy has a name and Loves the name “Dirt Militia” We feel that the name Billy has chosen is perfect for the BMX world and the story make for a compelling brand. or a good fit of name and story.

We brainstorm with the BIlly on visual elements associated with the name and story. Billy’s story is “a bad ass group of riders banding together in an aggressive take no prisoners style of riding”.

1 Doodles
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The Great thing about being a Designer is the diversity of the work that I get to touch. One of our latest projects is Risqi, our client Dawn Griffith came to Skybend looking to start an apparel company from scratch. Dawn like every client had a lot of great ideas but the reason Dawn has been great to work with is that she communicates her ideas and then lets me use my imagination to create.

The nice thing about the relationship is that Dawn trusts me, the designer, to produce her concepts into visual representations. Dawn also comes to us regularly with “half baked” (in a good way) ideas where we then brainstorm and develop her concepts into realistic and visually rich solutions. So far it has been an awesome collaboration with a lot of great results and a lot of fun, it has also been very artistic where Dawn encourages the use of imagination and values the collaboration and serendipitous nature of the process, rather than viewing the designer as merely a production tool.

Here is the Dawn’s Logo for RISQI and an initial tee design concept, The best part is Dawn is Happy. Dawn said “I am Beyond lovin it! Lovin it x 3!!!”
My logo sketches can be found below.

risqi sketches

Title Image

Today I heard a story about the immediate impact of Twitter, or Twitimpact (that’s right you read it here first, Twitimpact). The story goes like this:

1. Celebrity eats out at a favorite Hollywood spot.
2. Celebrity skips out on bill. Claims wallet was in car and never returns.
3. Server at the eatery tweets (sent a Twitter message) about it.
4. Celebrity sees tweet and gets angry.
5. Celebrity then has her assistant pay the bill but not the tip.
6. Server tweets “NO TIP.”
7. Celebrity returns to the scene of the crime and slaps three dollars on the table in front of server.
8. Server tweets “Thank You” to the celebrity.
9. Server gets fired. Presumably at the celebrities request.
10. Server continues to happily tweet saying “thank you” to the celebrity for days off with family.
11. People feel bad for the server and add their own tweets.
12. Celebrity looks even worse.

This silly incident has forever affected the celebrity’s Brand. It could have a very real, and immediate, impact on the viewership of the celebrity’s TV show. Which in turn effects advertising dollars for the network. All because she chose not to pay for the daily lunch special. What is the ultimate cost of that lunch?

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• A minor slip-up in Brand awareness is like peeing in the pool, no amount of chlorine can get the pee out.

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