Ruqus

Most business cards are useless. Not because they lack the basic information; company logo, employee name, position, contact information, street addresses, telephone number(s), fax number, e-mail addresses, website url, blah, blah, blah.

Most Business cards are useless because they are not being utilized as a marketing tool. It is a fact that In this world you HAVE TO HAVE A BUSINESS CARD! There is no way around not having a card. This need to have a card has led to a saturation of useless business cards. Thanks to Kinkos, Vistaprint.com, D.I.Y. design sites, and every home printer, Business Cards have become a platitude of business.

A great business card is more than a utility to deliver the basic contact info. Contact info can be found by potential clients with this cool new thing called Google. The value of the business card is found in the card’s ability to inspire a potential client to call you. A great business card does both, delivers the basic contact info and shapes the brand of your company.

Handing out your business card is a very personal interaction. Consider all the ways a potential client could find your particular Company, Service, or Product, the possibilities are endless. Personal interaction makes your business card the most important marketing tool you own, the card should be delivered by hand, face to face, with an introduction. This should be your Brand’s first communication. This personal interaction is useless if the card does not inspire these individuals to find you, call you, google you, etc..

A great business card is a marketing tool that will inspire potential clients / customers to call you, increasing leads, generating more customers and increased business.