Ruqus

Agile Roots Conference Logo was a name with a story of getting back to the origins of the Agile Processes. I tried actually incorporating root structures but the feel was not right for the conference.
We then started getting a little more symbolic in the concepts. Agile has 4 core values from the Agile Manifesto. So the number four became very important. The idea that Agile Roots Conference would lead conference goers to an organic growth was really where the success of this design became apparent, when harnessed with the “Roots” story.

Here I have uploaded the Sketches and the Final Logo.