Ruqus

@batcave001 finally cracked it after a week. The tweet: “Behold @ruqus your present defiled by a hammer and lots of elbow grease”.

In the pic it looks like tinfoil. Lol

Here is a logo for a Local 3 on 3 tourney. 6 Jersey Colors and on color for screen printing.

This is an energy drink where we give back to the those who have fought for our nation.

Just finished up the Can Design and Mockup. The goal from the client “Need it to look like Captain America”.

When designing a can it is critical to understand the visible area. Since the cylinder shape there is a lot of fore shortening that happens on the sides of the can. So even if there is space in the 180 degrees of the visible area it may not be legible.

So creating mock ups is a critical step in the design process.

I went for a walk and took some pics of things that mad me smile.

Played a game where you write down a phrase, in this case it was “A woman needs a man like a fish needs a bicycle”. Then you pass the phrase to the next individual who then translates the drawing back into words. Then the words get passed to the next person and they have to draw the words into a picture. This gets repeated over and over and the end results are funny. This one really made me laugh. “Marriage Equals Fishbike”. So I turned it into a shirt.

The process of design that I have learned over time seems to creep into everything. Including the Pinewood Derby. My sons Started the derby unsure of what they wanted, so like I do with my clients I asked them what they wanted. In this case it was Speed or Style? Speed won out but we did a little on the style side. So the kids became the clients.

STEP 1. ROUGHING OUT THE IDEAS / SKETCHES























STEP 2. PLANNING THE DETAILS / LOW FIDELITY LAYOUT























STEP 3. DELIVER

The Process: Sketch -to- Low Fidelity -to- Ship (or race in this case).

The Old Logo was Designed around the name “Zeus Printing“. Turns out “Printing” is to vague when speaking of screen printing. So the name was changed to “Zeus Tees”.

It sounds like an easy change just swap the word “Printing” for “Tees” and your done. Well we did try to swap the words and somewhere in the name shift the overall design balance was lost. The Design also lost power. I took a lot of cracks at the design and it got to a point where we were settling on a design that did not suck.

So after a bumpy night of bad sleep and a vision of a possible new direction to explore. This is the solution I was looking for.

In this post I try to illustrate how we designed the Dirt militia Logo. I cut the actual images from 60 to 30 in hopes of showing the clear evolution of the design.

The story starts with the client meeting. We talk about purpose, we talk about goals, we talk about dreams.
Basic info: Billy Schuller is a BMX racer. Billy LOVES his sport, he is passionate. (this is a requirement for a great story) and has decided to start a business surrounded by that passion.

Billy has a name and Loves the name “Dirt Militia” We feel that the name Billy has chosen is perfect for the BMX world and the story make for a compelling brand. or a good fit of name and story.

We brainstorm with the BIlly on visual elements associated with the name and story. Billy’s story is “a bad ass group of riders banding together in an aggressive take no prisoners style of riding”.

1 Doodles
——————————————————————————————————————————————
——————————————————————————————————————————————

- – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – -
Continue Reading…

Artists have always been creating teapots, chairs, and lamps as a way to think creatively for new solutions to old functions. So I Found these lamps on a Russian website that I troll the only text is “CREATIVE APPROACH TO THE CREATIVE LAMPS”. If anyone knows the name of the artist please post it I would love to give credit.

May these inspire your work:

Continue Reading…