Ruqus.com

Danny Z. Phillips

user experience specialist

About

 I am a driven senior user experience specialist with 14+ years in defining cutting edge enterprise user experience strategy, creative design and social media consulting. I specialize in aligning user needs with market trends, user experience best practices, research and website analytics.

I have innovated new agile style methodologies that increase productivity efficiency and save time adding to a company’s bottom line.

Throughout my tenure, I maintain an exceptional market reputation for specializing in creating solutions for every unique client and challenge while maintaining a commitment to uncovering industry trends.

I have been providing consultation to clients by leveraging my branding experience to ensure the product and build enhances the brand and experience for the user, thus strengthening the reputation of the product and company.


Skills

Fireworks

HTML/CSS

Balsamiq

Illustrator

Photoshop


“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” - Winston Churchill

Blog

 I am not a committed blogger. I am not looking to be an author of a blog. I do have ideas that I spend time evaluating and writing about. I do seek out creative endeavors and attempt bring ideas to life.
My only goal here is to publish my own interests and thoughts from my own perspective. I am not out to gain audience as much as I am out to satisfy my curiosity.

 

Bud Light Misses a Huge Opportunity to to build followers and brand recognition.

Bud Light Misses a Huge Opportunity to to build followers and brand recognition.

Back Story: The Chicago Blackhawks win the Stanley Cup. This is the Superbowl of hockey! The Blackhawks did it in dramatic fashion, they were losing by 1 goal to the Boston Bruins with 2 min. left in the game. The Hawks made a bold and risky move by pulling the goalie and adding another skater. […]

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Lessons in Social Media B to C Communications

Lessons in Social Media B to C Communications

Back in April Microsoft was running a Suface tablet ad of dancers dancing with their surface tablet. I hated this commercial and the style, which there were three dancing commercials. So I made a snarky comment on Twitter. “Can’t wait to get my #microsoft #surface pro so I can #dance like a pro. So stoked!”. […]

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KOCKADOODLE Updated!

KOCKADOODLE Updated!

I have updated the Kockadoodle logo. THe first version was finished in a hurry, the elements just never felt cohesive but I really liked the icon of the rooster. So I reworked the whole concept and I am really happy with how it turned out. Not to mention I think the story goes perfectly with […]

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What makes a Logo more than a drawing

What makes a Logo more than a drawing

What makes a Logo more than a drawing? The same thing that turns an ordinary object into an heirloom. When we think of heirlooms we think of things that are highly valuable objects of considerable worth. Fabrage eggs, Gold Lockets, Paintings, etc. Often we fail to realize that heirlooms are just things. They may be […]

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Killing of character in Logos

Killing of character in Logos

There is a trend that is picking up steam. I like to think of it as taking a logo with character and removing all serifs and creating a boring sans serif logo that looks like it was typed in word perfect.   The following Logo before and Afters are taken directly from underconsideration.com/brandnew and will […]

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UPDATE: CHRISTMAS PRESENT WRAPPED IN SHEET METAL UNCATEGORIZED

UPDATE: CHRISTMAS PRESENT WRAPPED IN SHEET METAL UNCATEGORIZED

@batcave001 finally cracked it after a week. The tweet: “Behold @ruqus your present defiled by a hammer and lots of elbow grease”. In the pic it looks like tinfoil. Lol

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A Beautiful #UI supported by a solid #UX is proven to be a deciding factor when people make decisions, simply put, Ease of use and Aesthetic appeal increases customer base.

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Contact Info

dan@ruqus.com